About Us
5 SENS was created from a deeply personal relationship with fragrance - one shaped by emotion, memory, and the need for clean, wearable scent. After experiencing sensitivities that made traditional perfumes difficult to wear, founder Divya Gugnani set out to reimagine fragrance in a way that felt intuitive, modern, and accessible.
Inspired by the belief that scent should evolve with you, 5 SENS is built around mood rather than a single signature fragrance. Each scent is designed to be layered, mixed, and worn as part of a fragrance wardrobe, allowing you to express how you feel in the moment. Clean, vegan, and cruelty-free, 5 SENS transforms fragrance into a daily ritual of self-expression: your mood, bottled.
Committed to being both people- and planet-friendly, 5 SENS proudly partners with Bring Change to Mind to support mental health awareness in high schools, and Oceanic Society to help protect our oceans - because feeling good should extend beyond fragrance.


